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Caselet
-
Reference no. 515-221-1
Compact case
Subject category: Marketing
Authors:
R Muthukumar (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Published in:
2015
Length:
2 pages
Data source:
Generalised experience

Abstract

This caselet - second in a series of four caselets - is to let the participants/students understand internet sampling methods and select appropriate method for BlueLine's marketing research problem. While the purpose of Caselet (A) is to let the participants/students understand basics of sampling and sampling techniques, Caselet (B) provides scope to discuss online sampling techniques in the light of the management problem and the corresponding marketing research problem defined.

Topics

Sampling; Sampling design; Internet sampling; Sampling methods; Online sampling; Sampling types; Probability sampling; Non-probability sampling; Simple random sampling; Systematic random sampling; Marketing research problem; Management decision problem
Location:
Industry:
Size:
Small
Other setting(s):
2015

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