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Columbia CaseWorks, Columbia Business School (2013)
September 24, 2013
20 pages
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In 2006, 1-800 CONTACTS Founder / CEO Jonathan Coon and the company's board decided to return to private as opposed to public status. In 2007, the private equity firm Fenway Partners bid 20% above the second highest bid-then successfully exited in 2012 in a sale to WellPoint, the largest of the Blue Cross / Blue Shield insurance companies. What led to these major corporate transactions and how did the company and its strategic partners achieve their stated goals?


Capital markets and investments; Corporate finance fenway partners; Insurance; Private equity; 13e-3; Distribution; Market expansion; Amazon; e-Tailor; e-Commerce; Investment; Cash merger; ClearLab; Retail; Going private

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