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Case
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Reference no. 516-0066-1
Compact case
Subject category: Marketing
Authors:
Shailja Bhakar (Prestige Institute of Management, Gwalior); Shyam S Lodha (Southern Connecticut State University)
Published in:
2016
Version:
27-Apr-2015
Revision date:
26-Apr-2016
Length:
4 pages
Data source:
Field research

Abstract

Mr Amit Singh is working as the Marketing Head of Royal City, Mathura and is concerned about the decreasing demand of their product in the market. There was a decrease in sales by 40% in comparison to last year. On 12/07/14 he called a meeting with Mr Pawan Khare, Deputy Sales Manager to know the reason of decreasing demand of their product in the market.

Topics

Planning; Decision making; Ethics; Controlling; Complaint handling; Quality; Pricing
Location:
Industry:
Size:
Medium
Other setting(s):
24-26 April 2015

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