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Teaching note
-
Reference no. 516-0066-8
Subject category: Marketing
Authors:
Shailja Bhakar (Prestige Institute of Management, Gwalior); Shyam S Lodha (Southern Connecticut State University)
Published in:
2016
Version:
27-Apr-2015
Revision date:
26-Apr-2016
Length:
3 pages
Data source:
Field research

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