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Prize winner
René Bohnsack (Universidade Catolica Portuguesa, Lisbon); Pico van Heemstra (Hogeschool van Amsterdam / HES)
Published in:
24 pages
Data source:
Published sources
Cofely, a large international technical services provider, is observing important changes at the fringes of its industry. Two industries that have experienced pressure towards being more environmentally responsive in the past, the automotive industry and the energy industry, are converging due to the emergence of electric cars. The Dutch subsidiary of Cofely is therefore searching for new business models at the intersection of energy and e-Mobility. In the Netherlands, a front runner of sustainable mobility, firms and other stakeholders are increasingly identifying the essential role electric vehicles can have for a balanced and sustainable energy system in the future. This new industry at the intersection of energy and e-Mobility is developing at a fast rate, with innovative start-ups as well as existing firms establishing themselves across a new, not yet clearly defined, value chain. This value chain is highly integrated via ICT and stretches from energy production on the one end of the spectrum to mobility services on the other. Cofely wants to become pioneer in this new industry and particularly see how it can position itself with a new business model building on its core competences.
Learning objectives:
1. Learn how business models and value propositions for sustainable technologies can be developed. 2. Learn how business models in new industries emerge over time. 3. Learn how sustainable technologies often emerge in niches and how their development can be protected. 4. Learn how incumbents and new entrants behave differently. 5. Practice business modelling in a group.
Prizes won:
2016 - oikos Case Writing Competition - second prize winner
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