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Published by:
Institute for Management Development (IMD) (2015)
Version:
04.07.2016
Revision date:
05-Jan-2017
Length:
16 pages
Data source:
Published sources

Abstract

The Newlight Technologies case is set at the end of 2013. Newlight has been awarded the Innovation Prize for Biomaterial of the Year by nova-Institut GmbH at the Cologne International Conference on Industrial Biotechnology and Bio-based Plastics & Composites. The company has a small-scale pilot plant using enzyme catalysts to produce a bioplastic resin, PHA, which has a wide range of applications for products in the plastics industry. The pilot plant can produce enough resin to perform product trials for a number of end-users at the same time. The innovative process is the fruit of ten years' research and the result promises to be one of the first biopolymers to be economically competitive with petro-chemical based products on price and performance. The case provides details of the global industry, giving scope and scale information for businesses along the value chain, including market segmentation and resin pricing.

Topics

Strategy; Entrepreneurship; Innovation management; Environment; Sustainability; Corporate social responsibility; Biotechnology start-up company; Plastics; Greenhouse gas; Sustainable material
Size:
35 employees
Other setting(s):
2013

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Awards, prizes & competitions

2015 - EFMD Case Writing Competition - category winner

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