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Andrey Shapenko (Moscow School of Management SKOLKOVO)
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11 pages
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Field research


This is part of a case series. While sustainability as a concept is well studied by academia and widely adopted by business in OECD countries, in many emerging markets, including Russia, global companies still face challenges in implementing sustainable business models. The case focuses on particular sustainability dilemma which Unilever faced in Russia: how to eliminate completely the shipment of non-hazardous waste to landfill from its ice cream factory in Tula. According to the company’s new vision for sustainable living, all factories had to achieve this goal by the end of 2014, otherwise, they would be shut down. Unilever’s Tula cluster was one of the largest production sites in Russia, delivering not only key food products in the company’s portfolio, but also almost half of all the company’s production waste in the country. Most of the non-hazardous waste shipped to a landfill, predominantly flotation foam. Konstantin Voytenkov, Director of the production cluster in Tula and main character of the case, had just 10 months to hit the goal which nobody had ever achieved in Russia before. The case is split into 2 parts: Case A describes the challenge, provides background information and sets questions to discuss. Case B in details describes approaches and solutions that Konstantin and the project team considered and implemented in order to achieve their objectives.


Sustainable development

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2016 - EFMD Case Writing Competition - category winner

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