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Supplement
-
Reference no. 317-0183-4
Authors:
Steven F. Freeman (Independent Author)
Published in:
2017
Revision date:
19-Jun-2017
Length:
6 pages
Data source:
Field research
Abstract:
This supplement is to accompany the case. Entrepreneurs inevitably face enterprise threatening crises, and even career-threatening crises, but few are even remotely prepared. In this case, Enríque Braulio, a 35 year old Central American entrepreneur, faces a crisis in his nine-month-old business and perhaps the crisis of his career when he learns that the dairy products his firm has distributed are dangerously contaminated.The heart of the discussion focuses on what the protagonist, does or can do during, before, and after the crisis. With discussion and supplementary readings, students can begin to understand what happens in a crisis; how to better cope with the resultant stressors, emotions, and other pressures;how to define priorities during a crisis; how to prepare for crisis to avert it or to mitigate one that occurs anyway; and, ultimately, how to learn and grow stronger from crisis.
Learning objectives:
1. How crises unfold, principles to follow. 2. Why catastrophes happen, how to mitigate them. 3. Crisis aftermath, opportunity, learning, growth.
Settings:
Latin America, Dairy industry, 2010-2013, Company is about 4 people 265,000 - Market
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