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Reference no. 817-0067-1
Prize winner
Subject category: Entrepreneurship
Published by:
IBS Center for Management Research (2017)
21 pages
Data source:
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Bridge International Academy (Bridge), the world's largest and fastest growing private school chain, is known for its radically innovative 'Academy-in-a-Box' model, which is a scalable and easily replicable model that offers low cost unique solutions to the problem of quality education to children at the bottom of the pyramid. With the mission of providing ‘Knowledge for All’ Bridge has enrolled more than one hundred thousand students in Kenya and other developing countries. The unique model revolves around the developing of rigorous course content by expert teachers from around the world and the 'Scripted Instruction Methodology' to ensure standardisation of delivery in the classrooms. The model that delivers affordable education at about USD6 a month needs to scale up and enrol half a million students to break even. While May and Jay, the founders of Bridge, were well on course to achieve their goal of enrolling 10 million poor students by 2025, they faced resistance from teachers’ associations which felt that encouraging Bridge would lead to privatisation and commercialisation of education. The governments also brought in new legislations that seriously hampered its business model by increasing costs and stalling its scalability. May and Jay now have to take a decision on how to rework the existing model to overcome regulatory hurdles and opposition from educators in order to achieve their goal. The case has important decision points and ramifications for all social entrepreneurs who have built or are building a sustainable business model to offer quality primary education to the poorest of the poor.


Academy-in-a-Box; Scripted Instruction Methodology; Tablet-based Teaching; Academy Management; Cashless Payment; McDonaldization of Education; Regulatory environment; KCPE Results; Public Education System; Millennium development goals; Regulatory Challenges and Opposition
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2017 - oikos Case Writing Competition - third prize winner

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