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Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies (2017)
22 May 2017
Revision date:
16 pages
Data source:
Field research


Robert Goodwin simultaneously serves as the Executive Director of the Mattel Children's Foundation and the Director of Corporate Affairs and Philanthropy for Mattel, Inc, one of the largest toy companies in the world. His goal is to 'integrate purpose' into the overall business strategy of the company to increase its social and financial value. One initiative he spearheads is Speedometry, a curriculum that incorporates the popular Hot Wheels brand to provide STEM education to elementary school students. Goodwin must figure out how to effectively scale and sustain this program while navigating Mattel's complex bureaucracies and appealing to the company's commercially-focused brands. This case has been featured on our website, click to view the article.


Strategic philanthropy; Corporate social entrepreneurship; Triple bottom line; Strategic volunteerism; Corporate giving; Public education
USD100 billion
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