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Published by:
Institute for Management Development (IMD) (2017)
Version:
15.11.2017
Revision date:
16-Nov-2017
Length:
22 pages
Data source:
Published sources

Abstract

IBM, under CEO Ginni Rometty, is trying to transform itself into a cloud and cognitive computing services company. This huge shift requires a culture change that, Rometty argues, the company is well-positioned to deliver because IBM has done it before under former CEO Lou Gerstner. This case examines what IBM needs to learn from how it managed to change its culture under Gerstner and what other companies can learn from the experience as well.

Topics

Organizational behavior; Organizational culture; Culture change; Change; Leadership
Location:
Size:
Large Multinational (USD80bn revenue, 380,000 employees)
Other setting(s):
2017

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