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Published by:
University of St Gallen (2017)
10 pages
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During its short history of 10 years, Tesla Motors Inc has experienced soaring growth by radically deviating from traditional business model approaches in the automotive industry. Along the way, the company has taken many decisions to configure a model that goes far beyond the traditional car business. Riding a wave of success, Tesla's business has reached a turning point, where far-reaching decisions on its business model configuration must be made and various challenges mastered. Should Tesla return to its core, namely automobile production? Or should it further expand its integrative approach by building a mobility ecosystem? This case outlines the evolution of Tesla's business model from a niche prototype constructor of electric sports cars to one of the top 10 highest-valued car producers by market capitalization in the world.


Business model; Electric vehicle; Electric cars; Energy; Sustainability; Innovation; Growth; Ecosystem; Tesla motors; Collaboration; Competitive strategy; Transformation; Entrepreneurship

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2020 - The Case Centre Awards - Category winner

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