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Compact case
Authors:
Lorenz Graf-Vlachy (Universit├Ąt Passau)
Published in:
2017
Revision date:
27-Nov-2017
Length:
4 pages
Data source:
Published sources

Abstract

The case describes the situation in which Michael Keele, a fictitious CEO, is associated with a prestigious advisory board to an organization whose chairman becomes publicly viewed as racist. What should Michael Keele do?

Topics

Communications/media; Scandal; Coordination; Reputation; Racism
Location:
Other setting(s):
2017

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