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Background note
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Reference no. 317-0390-5
Published by:
INSEAD (2017)
Version:
11.2017
Length:
24 pages
Data source:
Published sources
Abstract:
This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors. The note provides some templates for the application of these tools in strategic analysis.
Learning objectives:
1. The aim of the note is to provide conceptual support and an integrated framework for the diagnosis of the business environment in basic strategy courses (undergraduate, graduate, executive education).
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