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Technical note
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Reference no. 517-0222-6
Subject category: Marketing
Authors:
Published by:
Lagos Business School (2017)
Length:
9 pages
Data source:
Published sources

Abstract

This article discusses marketing philosophies with reference to its meaning and types. Importantly, it suggests the broadening of the traditional marketing philosophies framework dominated by production, product, selling, marketing, social marketing and holistic marketing philosophies. The expansion paves way for the inclusion of 'emergent marketing philosophy'; composed of corporate marketing and experiential marketing philosophies.

Topics

Production; Product; Selling; Marketing; Social marketing; Holistic marketing philosophies; Corporate marketing philosophy and experiential marketing philosophy
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