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Reference no. 818-0031-1
Subject category: Entrepreneurship
Published by:
Graduate School of Business, The University of Cape Town (2017)
16 pages
Data source:
Field research


The Reconstructed Living Labs (RLabs) is a hybrid social venture that uses technology to rehabilitate, educate, and re-integrate recovering drug addicts, ex-gang members, single mothers and youth in the Bridgetown community. The case examines the choices that helped RLabs create and sustain a significant amount of innovation and growth within economically and socially disadvantaged communities in 22 countries without placing further strain on the organisation's limited resources.


Social innovaton; Social venture strategy and growth; Market analysis; Leadership; Organizational culture
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