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Elisa Aracil (Universidad Rey Juan Carlos); Francisco Javier Forcadell (Universidad Rey Juan Carlos)
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20 pages
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The case builds on the following question: Whether the banking sector ethical approach, and in particular CSR, is crucial for companies' performance and the development of communities, providing a win-win situation. A European student Teresa Acosta observes social necessities in Latin America, particularly Mexico, Brazil and Chile. Financial exclusion constitutes a major social weakness in these countries, that banks can alleviate through their CSR initiatives. Other social grand challenges in the region include low-quality education and other issues that multinational banks address by engaging in CSR in their host countries. These strategies lead to mutual prosperity as they create simultaneously economic-value for the firm and social-value for different stakeholders.


CSR; Banks; Emerging countries; Institutional analysis

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