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Published by:
Institute for Management Development (IMD) (2018)
Version:
31.05.2018
Revision date:
05-Jul-2018
Length:
21 pages
Data source:
Published sources

Abstract

This case explores the background and leadership styles of two of Burberry's leaders - Angela Ahrendts, CEO of Burberry from 2006-2014, who was instrumental in bringing a clearer strategic focus to the luxury company and tripling profits and revenues during her tenure, and Christopher Bailey, designer extraordinaire and Chief Creative Officer between 2009-2018 and CEO between 2014-2018. In focus are the complementary roles these two leaders played in Burberry's digital transformation and how they collaborated and leveraged each other's' strengths and talents.

Topics

Chief Executive Officer; Leadership; Agility; Leadership behavior; Digital transformation; Partnership; Millennials
Location:
Size:
10,000 employees
Other setting(s):
2006-2018

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