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Case
-
Reference no. UVA-M-0649
Subject category: Marketing
Published by:
Darden Business Publishing (2001)
Version:
25 March 2014
Revision date:
17-Apr-2014
Length:
7 pages
Data source:
Published sources

Abstract

The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in 'Identifying the VIPs at eTOTS'.

Topics

Marketing
Industry:

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