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Published by:
IMD (2018)
Version:
20.11.2018
Revision date:
17-Dec-2018
Length:
15 pages
Data source:
Field research

Abstract

This case closely follows the rags-to-riches story of Zhu Quan and his path to build the Spice World empire in the highly competitive, low-barrier hot pot industry. A key part of the case is the examination of a unique corporate culture that utilizes a clear reward system, a unique on-boarding process and gamification. While this case highlights a special brand of Chinese grassroots entrepreneurship, it also provides a more generalized reflection on the resourcefulness, human relationship and flexibility that are more important than ever to succeed in China's competitive market.

Topics

Strategy; Corporate culture; Branding; Marketing; Gamification; On-boarding; Training; Reward system; Motivation

Setting

The events covered by this item took place in 1997 - 2017.

Geographical setting

Region:
Asia

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