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Published by:
Institute for Management Development (IMD) (2018)
Version:
29.01.2019
Revision date:
08-Feb-2019
Length:
11 pages
Data source:
Published sources

Abstract

This case highlights the differences in the business models of Amazon and Alibaba, respectively. Readers need to analyze the characteristics of India with respect to culture, wealth and income distribution, demographics, economy, infrastructure, digital potential, diversity, and foreign direct investment policy. Based on their assessment, they need to decide which company represents the better strategic fit for success in India. Theoretical models illustrated are Hambrick's strategy diamond, SWOT analysis, customer segmentation, concept of clockspeed by Charles H Fine (double helix model), and principles of platform business models.

Topics

Logistics; Portal; Ecommerce

Setting

The events covered by this item took place in Current.

Geographical setting

Region:
Asia
Country:
India

Featured company

Company name:
Amazon

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