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Case
-
Reference no. IMD-7-2049
Published by:
IMD (2018)
Version:
20.12.2018
Revision date:
08-Feb-2019
Length:
7 pages
Data source:
Published sources

Abstract

Late 2015. e-Commerce was changing the face of retailing, and ALDO, a Canadian shoe retailer with a global presence, was not immune. The effects of e-commerce were felt not just in the sales channels, but in the whole customer experience and the customer journey. To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider: 1) How could it build its online presence overseas given its historical expansion via a franchise model? 2) Given the rise of e-commerce, should ALDO reconsider its internationalization business model? 3) What does a truly omnichannel business look like for ALDO, and what does the company need to do to make it succeed?

Topics

Strategy; Omnichannel; Retail; Franchise; Globalization; e-Commerce

Setting

The events covered by this item took place in 2015.

Geographical setting

Region:
World/global
Country:
Canada

Featured company

Company name:
Aldo Group
Turnover:
CAD 2 billion

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