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Compact case
Published by:
Institute for Management Development (IMD) (2018)
Version:
26.09.2018
Revision date:
11-Feb-2019
Length:
5 pages
Data source:
Field research

Abstract

The GiveWatts (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GiveWatts faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.

Topics

Strategy; Emerging market; Distribution model; Non-governmental organization

Setting

The events covered by this item took place in 2008-2012 (A case).

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Company name:
GiveWatts
Employees:
11-50
Turnover:
CHF 350000

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