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Compact case
Subject category: Marketing
Authors:
Makarand Gulawani (Grant MacEwan University)
Published in:
2019
Version:
28-Nov-2018
Revision date:
13-Feb-2019
Length:
2 pages
Data source:
Generalised experience

Abstract

This case study demonstrates the complexity of understanding the consumer behaviors that help organizations improve their marketing strategies. The study of consumer behavior is useful for interpreting which psychological and environmental factors influence consumer decision criteria. The exercise in this case provides consumer behaviour students an opportunity for practicing application of important concepts and theories of consumer behaviour into real life.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Topics

Consumer behaviour; Consumer attitudes and awareness; Consumer behavior - self; Consumer decision making process

Setting

Geographical setting

Region:
World/global
Country:
Canada
Location:
Edmonton, Alberta

Featured company

Company name:
Committed Consulting Co

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