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Video case
-
Reference no. BW0006V
Subject category: Marketing
Published by:
El Izi Communications Consultancy UK Ltd (2019)
Length:
21 minutes
Data source:
Field research

Abstract

This video is to accompany the case.

Teaching and learning

This item is suitable for undergraduate courses.

Topics

CRM; Data analysis; Marketing; International markets; Emerging markets; Turkey; OPET; Energy sector

Setting

The events covered by this item took place in 2004-2016.

Geographical setting

Region:
Europe
Country:
Turkey
Location:
Istanbul

Featured company

Company name:
Opet Petroleum PLC
Type:
Public company

Featured protagonist

  • Timucin Guler (male), OPET Petroleum Marketing Vice President (2004-2018)

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