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Supporting video

Reference no. BW0006V

Subject category: Marketing

Authors:

Nukhet Vardar

Published by:

El Izi Communications Consultancy UK Ltd (2019)

Length:

21 minutes

Data source:

Field research

Notes:

File size 1.32GB. Click for more information.

About this item
Company & settings
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Abstract

This video is to accompany the case.

Teaching and learning

This item is suitable for undergraduate courses.

Topics

CRM; Data analysis; Marketing; International markets; Emerging markets; Turkey; OPET; Energy sector

Setting

The events covered by this item took place in 2004-2016.

Geographical setting

Region:

Europe

Country:

Turkey

Location:

Istanbul

Featured company

Company name:

Opet Petroleum PLC

Type:

Public company

Featured protagonist

Timucin Guler (male), OPET Petroleum Marketing Vice President (2004-2018)

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