
Product details

Subject category:
Marketing
Published by:
El Izi Communications Consultancy UK Ltd
(2019)
Length:
21 minutes
Data source:
Field research
Notes:
File size 1.32GB. Click for more information.
Abstract
This video is to accompany the case.
Teaching and learning
This item is suitable for undergraduate courses.Topics
CRM; Data analysis; Marketing; International markets; Emerging markets; Turkey; OPET; Energy sectorSetting
The events covered by this item took place in 2004-2016.Geographical setting
Region:
Europe
Country:
Turkey
Location:
Istanbul
Featured company
Company name:
Opet Petroleum PLC
Type:
Public company
Featured protagonist
- Timucin Guler (male), OPET Petroleum Marketing Vice President (2004-2018)
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