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Published by:
RSM Case Development Centre (2018)
June 2018
10 pages
Data source:
Field research


The Rotterdam Centre of Health Promotion (RCHP) is a collaboration between Erasmus University and the Rotterdam municipality, with the end goal of improving public health in Rotterdam. The approach is to utilize social research, in order to help law makers design interventions that will deter citizens from taking or forming unhealthy habits. The RCHP, therefore, conducts research that will be later used to guide these interventions, while also providing a stimulating environment for the PhD student researchers. Caroline Giezeman is the director of the Rotterdam Centre of Health Promotion, and has the responsibility to make the RCHP viable. By doing so, she needs to keep in mind communication and interests between the RCHP and the municipality. This means having to translate academic results into practical lessons for outside parties, balancing the RCHP's autonomy and its dependence on the municipality, and preventing fallout between the RCHP and third parties, should the RCHP fail to immediately produce meaningful results. With the RCHP just beginning, it is critical that Mrs Giezeman thinks of these types of potential dilemmas.

Teaching and learning

This item is suitable for undergraduate courses.


Translation of results; Autonomy and dependence; Producing output; Collaborative public management; Richmond-Kotelchuck model


The events covered by this item took place in 2016-2018.

Geographical setting

the Netherlands

Featured company

Company name:
Rotterdam Centre of Health Promotion (RCHP)
Public health

Featured protagonist

  • Caroline Giezeman (female), Director

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