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Published by:
Stanford Business School (2015)
Version:
14 April 2015
Revision date:
26-Mar-2019
Length:
23 pages
Data source:
Field research

Abstract

In 2010, Rob Dyrdek launched a new skateboarding league called Street League Skateboarding (SLS) with the goal of raising the profile of street skateboarding around the world. Dyrdek had excelled within the world of professional skateboarding for more than 20 years, during which time he amassed a large following of international fans. In 2006, Dyrdek gained further fame through his starring role in the MTV reality series Rob & Big, which reached more than 70 million viewers in its first season. On the show, Dyrdek often discussed his many entrepreneurial pursuits and creative passions. Among these pursuits, Dyrdek imagined recreating the world of professional skateboarding through the creation of a new, innovative skateboarding league.

Topics

Start-ups; Sports league; Skateboarding; Television; Media; Fund raising; Entrepreneurship; Scaling; Partnership

Setting

Geographical setting

Region:
World/global

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