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Reference no. E656C
Compact case
Subject category: Entrepreneurship
Published by:
Stanford Business School (2018)
22 August 2018
Revision date:
2 pages
Data source:
Field research


This is part of a case series. Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership between two art school students in Ireland who had a passion for making animated children's films-but no business plan, and only a few thousand pounds of borrowed funds. Early successes like an Oscar nomination meant name recognition, but the company had a decidedly non-linear track before it became known for producing popular animated series. The company pivoted a number of times, yet still saw itself as a start-up, a technology venture that was also a creative venture, at the cutting edge of 3D animation. Topics discussed include strategic thinking, mission alignment, management training, and corporate culture.


Corporate culture; Corporate vision; Advertising; Employee training; Humor; Management development; Partners; Organizational learning; Strategic thinking; Teamwork


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