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Published by:
Amity Research Centers (2019)
9 pages
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Influencer marketing referred to the process of associating with a social media influencer or a person who had a good network of followers in the social media forums. Brands or companies had begun to leverage influencer marketers to organically connect with more consumers directly. In the past few years, influencer marketing had become widely popular due to the advent and progress of technology. Influencer marketing had been helping companies to build a strong customer base through social media forums. Gradually, more and more brands were resorting to Influencer marketing in order to promote their brands to a wider audience. Although there were some challenges like trust factor which was to be developed between the influencer and the brand, Influencer marketing was considered to be a promising concept. Would Influencer marketing become the next big thing in advertising and rule the digital age in the years to come? More so, would Influencer Marketing become a substitute for traditional advertising?

Teaching and learning

This item is suitable for postgraduate courses.


Influencer marketing; Digital age; Social media; Influencers


The events covered by this item took place in 2018.

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United States

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