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Case
-
Reference no. 9B19M029
Authors:
Published by:
Ivey Publishing (2019)
Version:
2019-04-09
Revision date:
15-May-2019
Length:
13 pages
Data source:
Published sources

Abstract

Industria de Diseno Textil, SA (Inditex), primarily through its flagship brand Zara, had grown to be the world's number-one fashion manufacturer and retailer with the introduction of what many considered a disruptive fast-fashion business model. However, Inditex's chief executive officer insisted that this term failed to describe the company's business model accurately. Like other successful business model innovators, Inditex in 2019 was faced both with new competitors who had successfully copied and enhanced key components of its approach and with the growing desire of fashion conscious consumers to shop online. Inditex needed to find a way to continue to differentiate Zara in this evolving industry while capturing more than its share of the tremendous market growth anticipated for the future.

Topics

Same; General management/strategy; International
Size:
Large
Other setting(s):
2019

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