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Russian language
Published by:
INSEAD (2019)
23 pages
Data source:
Field research


This is a Russian version. At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV). It also provides background information on the key forces shaping the auto industry today, the challenges faced by legacy automakers as technological developments accelerate, and the emergence of new rules and new players.


Competitive strategy; Innovation strategy; Innovation process; Digital disruption; Digital transformation; Customercentricity; Consumer behaviour; Smart ecosystem; Value creation; BMW; Automanufacturing; Corporate venture capital; Start-up; External corporate venturing

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