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Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan (2019)
7 May 2019
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22 pages
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This case describes the first investment decision of Tyson Ventures, the venture capital arm of Tyson Foods - the largest protein producer in the United States and one of the largest in the world. Throughout its history, Tyson shifted from producing raw protein to processing protein products and grew significantly, both organically as well as through acquisitions. Tyson Ventures aimed to invest in promising food startups related to sustainability and the case explores four possible investment strategies: plant-based proteins, lab-grown proteins, edible insect proteins, and traditional agriculture investments. Each option has implications for Tyson's operations and profitability, stakeholder perceptions, and sustainability goals. Students will analyze how established corporations in traditional industries, like food, are being disrupted by technology and innovations.


Corporate social responsibility; Corporate ventures; Entrepreneurial ventures; Environmental responsibility; Social entrepreneurship; Stewardship; Venture capital

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