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Case
-
Reference no. 619-0032-1
Published by:
IBS Center for Management Research (2019)
Length:
10 pages
Data source:
Field research

Abstract

Mandakini Gogoi (Mandakini), founder of 7WEAVES Social Pvt Ltd (7WEAVES), was thinking about how to refine the 7WEAVES model. She had co-founded the social venture along with her friend Uma Madhavan (Uma) and husband Rituraj Dewan (Rituraj) in June 2017. 7WEAVES was set up as an integrated textile-garment manufacturing facility in partnership with local communities dependent on the forests in Assam's Loharghat Forest Range. It was a for-profit company focused on Eri silk. Its stated aim was to set up a sustainable textile and garment company in Assam by providing a livelihood to forest dependent families through the integration of their village economy with the global ethical fashion market. By January 2019, 7WEAVES was able to provide guaranteed work to people in 36 households. Mandakini wanted to bring this number up to 150 households by the end of 2019. Would Mandakini be able to convince global fashion brands to buy their produce at a higher price that would help them support their model and also scale up?

Teaching and learning

This item is suitable for postgraduate courses.

Topics

Value chain; Hybrid value chain; Fast fashion vs slow fashion; Entrepreneurship; Social entrepreneurship; Sustainable business models; Inclusive business models; Sustainability and the supply chain; Scaling up

Setting

The events covered by this item took place in 2017-2019.

Geographical setting

Region:
Asia
Countries:
India; Germany; France; Australia
Location:
Assam

Featured company

Company name:
7WEAVES
Employees:
11-50
Type:
Self-owned
Industry:
Textiles & apparel

Featured protagonists

  • Mandakini Gogoi (female), Co-founder
  • Rituraj Dewan (male), CEO and Co-founder

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