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Published by:
Kellogg School of Management (2019)
Version:
24 January 2019
Revision date:
09-Oct-2019
Length:
6 pages
Data source:
Generalised experience

Abstract

First National Healthcare (FNH) runs a large network of hospitals and has worked to systematically reduce waiting times in its emergency departments. One of FNH's regional networks has run a successful marketing campaign promoting its low ED waiting times that other regions want to emulate. The corporate quality manager must now determine whether to allow these campaigns to be rolled out and, if so, which waiting time estimates to use. Are the numbers currently being reported accurate? Is there a more accurate way of estimating patient waiting time that can be easily understood by consumers?

Topics

Healthcare; Operations management; Service management; Service strategy; Statistical methods

Setting

Geographical setting

Region:
Americas
Country:
United States

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