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Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies (2019)
Version:
November 5, 2019
Revision date:
12-Dec-2019
Length:
22 pages
Data source:
Field research

Abstract

Ana Barrera has worked for nearly five years creating the personal finance start-up Aflore as a part of the first cohort of Bogota, Colombia-based incubator Polymath Ventures. Even as Barrera and her team build a customer base within Colombias population of 'unbanked' citizens, they must overcome some challenges in their working relationship with the Polymath incubator. This case is a sequel to 'Polymath Ventures: Building an International Incubator'. It has been designed to be taught after that case, but can be used on its own.

Teaching and learning

This item is suitable for postgraduate courses.

Topics

Entrepreneurship; Fund raising; Rapid growth stage; Personal selling; Distribution networks

Setting

The events covered by this item took place in 2018.

Geographical setting

Region:
Americas
Country:
Colombia
Location:
Bogota

Featured companies

Company name:
Aflore
Employees:
11-50
Turnover:
USD 10 million
Type:
Privately held
Industry:
Finance; Personal finance, banking
Company name:
Polymath Ventures
Employees:
11-50
Turnover:
USD 50 million
Industry:
Venture capital

Featured protagonists

  • Ana Barrera (female), CEO
  • Wenyi Cai (female), CEO, Managing Partner

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