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Subject category: Marketing
Published by:
Institute for Management Development (IMD) (2019)
Version:
18.11.2019
Revision date:
16-Dec-2019
Length:
17 pages
Data source:
Field research

Abstract

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Topics

Sustainability; Marketing; Social responsibility; Corporate values

Setting

The events covered by this item took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Company name:
Eco Tasar
Industry:
Textile

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