Product details

Share this page:
Authors:
Published by:
IMD (2019)
Version:
09.09.2019
Revision date:
16-Dec-2019
Length:
1 pages
Data source:
Field research

Abstract

This is part of a case series. A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Topics

Strategy; Marketing; Strategic alliance; Cross-cultural management; Global marketing

Setting

The events covered by this item took place in 2018.

Geographical setting

Region:
Asia
Countries:
Thailand; Japan

Featured company

Company name:
CP-Meiji
Industry:
Food Production;Food and Beverage

Access this item

casecent.re/p/166446
View our pricing guide
or to see prices.

Reviews & usage