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Authors:
Published by:
IMD (2019)
Version:
28.10.2019
Revision date:
16-Dec-2019
Length:
11 pages
Data source:
Field research

Abstract

This is part of a case series. The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF600,000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF600,000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF5-7 million.

Topics

Strategy; Digital platform; Business model; Consumer choice; Big data; Consumer behavior; Start-up; Pricing; Data analytics; Retail; Digital; Mobile application

Setting

The events covered by this item took place in 2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Company name:
CodeCheck
Employees:
11-50
Industry:
Market Research;Health and Medical Services

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