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Published by:
Ivey Publishing (2019)
Version:
2019-12-18
Revision date:
17-Jan-2020
Length:
10 pages
Data source:
Published sources

Abstract

In 2016, the Volkswagen Group (VW Group) announced a new future program, Together-Strategy 2025, which outlined the company's ambition of becoming 'a world-leading provider of sustainable mobility' by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics.

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This item is suitable for undergraduate and postgraduate courses.

Topics

Artificial Intelligence; Digital transformation; Global strategy; Internal venturing; Information systems; Entrepreneurship; International
Location:
Industry:
Size:
Large
Other setting(s):
2019

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