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Published by:
IMD (2020)
Version:
25.02.2020
Revision date:
04-Mar-2020
Length:
16 pages
Data source:
Field research

Abstract

Founded in 2011 by the Swiss entrepreneur Viktor Calabro, Coople operates the largest on-demand staffing platform in Europe. It has enjoyed rapid growth and is considered one of the most successful Swiss based tech start-up / platform company. The case features Viktor Calabro, founder of Coople, and his thinking about the future of the company he founded in 2011. The case is set in 2019 where Viktor in his role as major shareholder, founder and Chairman of the board is faced with strategic choices how to continue to drive Coople's growth story and retaliate against copycats which are arising on the horizon. This strategy and business innovation case explores how innovative business models disrupt traditional industries, especially if those industries are not able to self-cannibalize. It covers the key elements of successful platform strategy (network effects, the importance of scaling and automation) as well as theplatform paradox and the strategic choices needed when growing from a start-up into an established company.

Topics

Strategy; Platform strategy; Gig economy; Digital transformation; Growth strategy; Start-up; Blitzscaling; Flexible workforce; On-demand staffing; Network effect; Value creation; Platform monetization; Blue Ocean Strategy; Value curve

Setting

The events covered by this item took place in 2009 to 2019.

Geographical setting

Region:
Europe

Featured company

Company name:
Coople
Employees:
51-200
Industry:
Staffing and Recruiting

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