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Published by:
Institute for Management Development (IMD) (2020)
Version:
21.01.2020
Revision date:
04-Mar-2020
Length:
12 pages
Data source:
Field research

Abstract

Villeroy & Boch is one of the oldest manufacturing companies in Europe, still controlled by the founding families, though with a public listing. Its specialty is ceramics, divided into bathroom fittings and tableware. At the time of writing the case study, demand was falling for traditional ceramic dining sets, but the business was continuing to grow as a whole. It was displaying considerable ability to automate and modernize in production, gaining efficiency improvements, and to use innovative designs and digital media to appeal to younger customers. It has committed to reduce its environmental impact through lower energy usage and recycling. It retained many features of responsible ownership, for example staying committed to the community in which it originated, maintaining significant manufacturing presence in Germany, and significant philanthropic activities in the region. There were hundreds of family owners, with the 10th generation starting to become involved in the business.

Topics

Innovation; Marketing; Governance; Ownership; Strategy; Philanthropy; Sustainability; Family business

Setting

The events covered by this item took place in From late 18th Century to 2018.

Geographical setting

Region:
World/global
Country:
Germany

Featured company

Company name:
Villeroy and Boch
Employees:
5001-10000
Turnover:
EUR 853 million
Industry:
Furniture

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