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Subject category: Marketing
Authors:
Avirup Das (T A Pai Management Institute); Sayan Mukherjee (T A Pai Management Institute); Amol Dhaigude (T A Pai Management Institute); Avadhut Patwardhan (MIT World Peace University)
Published in:
2020
Revision date:
20-Mar-2020
Length:
10 pages
Data source:
Generalised experience

Abstract

Ms Akira Hiroyuki, the Vice President for 'Strategy Formulation and Monitoring' at Keiko Motors, has been entrusted with a herculean task to device a strategy to increase revenue. She had to formulate corporate-level strategies by carefully following the industry trends in order to increase the company’s revenue and beat the cutthroat competition. She was actively contemplating to take Keiko Motors to International markets for increasing the revenue. Akira believed that compact SUVs could be a good option for export. Hence she was in a dilemma to determine the market entry modes for chartering international pastures.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Topics

International business / management

Setting

Featured company

Company name:
Keiko Motors Pvt Ltd
Employees:
1001-5000
Type:
Privately held

Featured protagonist

  • Akira Hiroyuki (female)

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