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Case
-
Reference no. E688
Subject category: Entrepreneurship
Published by:
Stanford Business School (2020)
Version:
6 February 2020
Revision date:
25-Mar-2020
Length:
20 pages
Data source:
Field research

Abstract

This case describes 23andMe CEO and cofounder Anne Wojcicki's founding story and her recent attempts to scale the company's direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.

Topics

Health care; Genetics; Technology; Software; Data; Regulations; Consumer; Pharmaceutical; Artificial Intelligence

Setting

The events covered by this item took place in 2020.

Geographical setting

Region:
Americas
Country:
United States
Location:
Mountain View

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