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Published by:
IMD (2020)
Version:
02.01.2020
Revision date:
29-Apr-2020
Length:
17 pages
Data source:
Field research

Abstract

This is part of a case series. The (A) case describes the difficult situation Avon faced back in 2018 when a new CEO arrives.

Topics

Marketing; Global branding; Turnaround strategy

Setting

The events covered by this item took place in 2018-2020.

Geographical setting

Region:
World/global
Country:
United Kingdom

Featured company

Company name:
Avon
Industry:
Cosmetics and perfumes

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