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Published by:
IMD (2020)
Version:
02.01.2020
Revision date:
29-Apr-2020
Length:
20 pages
Data source:
Field research

Abstract

This is part of a case series. The (B) case describes the decisions taken by the new CEO as well as the impressive results achieved in less than 2 years.

Topics

Marketing; Turnaround strategy; Global branding; Brand

Setting

The events covered by this item took place in 2018-2020.

Geographical setting

Region:
World/global
Country:
United Kingdom

Featured company

Company name:
Avon
Industry:
Cosmetics and perfumes

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