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Management article
-
Reference no. SMR61309
Authors:
Published by:
MIT Sloan School of Management (2020)
Revision date:
13-May-2020
 
in "MIT Sloan Management Review"
Length:
8 pages

Abstract

When faced with deep uncertainty, organizations often develop a habit of controlling for internal, known variables and fail to track external factors as potential disrupters. This practice lures decision-makers into a false sense of security, and it forces a narrow framing of the future. As a result, even the most successful businesses become vulnerable to disruptive forces that appear to come out of nowhere.

Topics

Strategy

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