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Case
-
Reference no. IMD-7-2199
Compact case
Published by:
Institute for Management Development (IMD) (2020)
Version:
13.05.2020
Revision date:
08-Jun-2020
Length:
4 pages
Data source:
Published sources

Abstract

This mini case compares the Ford T innovation with Tesla. It takes a fictional figure 'John' who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?

Topics

Strategy; Corporate strategy; Volatility, unpredictability, complexity and ambiguity; Innovation; Disruption; Organizational structure; Sustainability; Digital

Setting

The events covered by this item took place in 1908/2020 and beyond.

Geographical setting

Region:
World/global

Featured company

Company name:
Industry:
Automotive

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