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Case
-
Reference no. IMD-7-2172
Published by:
Institute for Management Development (IMD) (2020)
Version:
19.03.2020
Revision date:
17-Jun-2020
Length:
10 pages
Data source:
Field research

Abstract

In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG. The founders, Harald Buben and Christian Zörweg, driven by a passion for adventure, a keen ear for market needs and a canny eye for seeing and seizing opportunities, had successfully brought the company so far. However, they wanted BUBEN&ZORWEG to go to the next level of growth and had brought in Florian to help them double turnover by 2025. Florian's first mandate: to create and execute a growth strategy for the company. What was at the heart of the firm's distinctive advantage? In which segments and markets should BUBEN&ZORWEG expand?

Topics

Growth; Strategy; Luxury; Scaling; Watch; Safety; Safe

Setting

The events covered by this item took place in 1998-2019.

Geographical setting

Region:
Europe
Country:
Germany

Featured company

Company name:
BUBEN&ZORWEG
Employees:
51-200

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