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Authors:
Ayan Adak (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney); Akanksha Palak (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney); Tristan W.K. Chong (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney); Balakrishna Grandhi (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney); Irina Pismennaya (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney); Sanjukta Srivastava (S P Jain School of Global Management - Dubai - Mumbai - Singapore - Sydney)
Published in:
2020
Revision date:
27-Aug-2020
Length:
13 pages
Data source:
Published sources

Abstract

As we witness a steep rise in the technological transformation over time, information technology (IT) is being regarded as the foremost influence on the modern economy. IT services have been revolutionizing the business and daily lives of the people over the yester-decades. With the inception of Industrial Transformation 4.0 alongside the technologies in the likes of internet of things (IoT), blockchain technology, machine learning, and artificial intelligence, the IT industry is witnessing a global expansion like never before. Large firms prefer to focus on the core competencies and outsource all other IT services to the IT giants such as TATA Consultancy Services, Infosys and Accenture. IT services outsourcing has been one of the major changes over the past few years and IT companies in Southeast Asia region are no exception. Looking at the forthcoming boom in digitization, Vietnam and Thailand are one of the biggest markets wherein the inception of the digital wave is taking place. This case discusses the current market and possible target accounts for the IT companies willing to enter and invest in the markets of Thailand and Vietnam.

Teaching and learning

This item is suitable for postgraduate courses.

Topics

International market entry; Information technology (IT) industry; Information technology (IT) outsourcing; Marketing strategies; Emerging markets; Uppsala model; Digital transformation; Crisis and change

Setting

Geographical setting

Region:
Asia
Countries:
Thailand; Vietnam

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