Product details

Share this page:
Published by:
Institute for Management Development (IMD) (2020)
Version:
09.04.2020
Revision date:
04-Sep-2020
Length:
6 pages
Data source:
Field research

Abstract

This is part of a case series. As CDO, Bertrand Bodson needed to get Novartis digitally ready so that it could realize its goal of becoming a leading medicines company powered by data and digital technologies. He had set strategical digital priorities for the company, but he also knew a company-wide digital transformation would be impossible without a concomitant cultural change. What culture should Novartis foster so that it could adapt and thrive? What cultural changes would Novartis need to make to stay relevant and make its desired transformation a success? (This case contains the reveal for Part A; reveal for this case is contained in Part C.)

Topics

Strategy; Digital transformation; Culture change; Chief Digital Officer

Setting

The events covered by this item took place in 2018-2019.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Company name:
Novartis
Employees:
10000+
Turnover:
USD 47 billion

Access this item

casecent.re/p/171493
View our pricing guide
or to see prices.

Reviews & usage